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Hugo Lasala

Business Optimisation Leader / Senior Project Manager at Customer Service

Hugo Lasala is a co-founder and CTO of VION Nutrition since January 2023, with extensive experience in business optimization at BSH Home Appliances Group since July 2015 as a Business Optimisation Leader and Senior Project Manager. Previously, Hugo co-founded Noustique Perfumes, focusing on business growth and commercialization strategies, while also leading global innovation projects at BSH. Additional ventures include co-founding ASHU, targeting technological advancements in perfumery, and serving as a Senior International Consultant at Impulso Industrial Alternativo S.A., where successful development projects were executed. Earlier in career at Grupo Prainsa, contributions included developing a new concrete type and managing R&D initiatives. Academic qualifications include a Business Administration program from ThePowerMBA and specialized training in Artificial Intelligence.


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