Guilherme Sampaio is an experienced professional in communication strategy and digital marketing, currently serving as the Global Head of Brown-Forman's Content Studio Network since February 2024. Prior to this, Guilherme held a leadership position at Publicis Groupe as Head of Experience and Communication Strategy at Le Pub from February 2023 to January 2024. Previous roles include Communication Strategy Director at 72andSunny, where client collaboration involved brands like Under Armour and Coca-Cola, and Integrated Digital Marketing Director at Converse, where responsibilities included leading digital initiatives. Guilherme has also contributed to Unilever as Global Senior Digital & Content Manager, among other notable positions in leading Brazilian agencies. Educational credentials include a post-graduate degree in Digital Communication from USP and bachelor's degrees in Advertising and Psychology.
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