Elzbieta Nikel is an accomplished professional with extensive experience in brand and business insights across various industries. Currently serving as the Brand & Business Insight Head for Central and Eastern Europe at Brown-Forman since January 2020, Elzbieta has held multiple leadership roles, including Head of Strategy & Insights at Danone Waters and Senior Consumer & Market Insight Manager at Mars. Earlier career experiences include positions at Unilever, Nestle Waters, Cadbury Wedel, and MEMRB International, where Elzbieta developed expertise in consumer and market insights. Elzbieta's academic background includes multiple degrees in Economics from SGH Warsaw School of Economics and a postgraduate degree in Practical Social Psychology from Uniwersytet SWPS.