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Salih Bilal is currently the Area Marketing Director at British American Tobacco, specializing in brand marketing, development, and building. Previously, Salih has held various senior roles at BAT, including Regional Head of Strategy, Planning & Insights and Area Head of Brands for Central Europe South Area. Salih's career began with internships at Aygaz and Unilever while simultaneously pursuing an education in Industrial Engineering at Koç University, where they earned their degree in 2010.