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Cheng Hsin Brian Liao

New Product Introduction Senior Manager - Cigarettes

Cheng Hsin Brian Liao is currently the New Product Introduction Manager at British American Tobacco, where they focus on developing new product strategies. Previously, they served in various roles, including North Asia Procurement Manager and Procurement Strategy & Sub Project Leader at Daimler Trucks Asia. Cheng has also co-founded TAJIKA SHOJI in 2023 and has experience in sales and procurement with companies like Textron and Senior Marketing System Asia Pte Ltd. They hold a Bachelor’s Degree in International Business with a focus on Marketing, Finance, and Entrepreneurship from the University of South Carolina-Columbia.

Location

Tokyo, Japan


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