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Helena Amaral Neto is the founder and principal managing partner of LUXULTING, an independent consultancy specializing in the luxury and lifestyle brand sector within the branded residential market. With a career spanning over two decades in luxury management and education, Helena started in investment banking at Chase Manhattan in London and has since developed various entrepreneurial projects. They have also served as a university lecturer for over 20 years, coordinating executive education programs on luxury management at the Lisbon School of Economics and Management. Additionally, Helena has held advisory positions on multiple boards, contributing their expertise to the luxury industry through regular writing for business publications.