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Etty Kochavi is an experienced educational leader with a diverse background in pedagogical direction and content development. Since 2005, Etty has served as the Pedagogical Director at BrainPOP, focusing on integrating new technologies and 21st-century learning skills into educational practices. In addition to this role, Etty has been a college lecturer at both The College for Academic Studies and Gordon College of Education since 2010, specializing in ICT and pre-training K-12 students, respectively. As Director of Pedagogy at iDigital since 2014, Etty has been pivotal in incorporating Apple technologies into the Israeli educational system. Etty also held the position of Senior Advisor at the Ministry of Education in Israel from 2010 to 2011, contributing to the ICT implementation strategy. Previous experience includes serving as Pedagogical Director at the Israel Center for Excellence through Education from 2002 to 2005. Etty holds a Ph.D. in Geophysics and Planetary Sciences, as well as degrees in Reproductive Biology and Biology from Tel Aviv University.