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  • BP

James Lu

Global Head of Digital Product Management - Fleet & B2B CRM

James Lu, DBA, FMBA, is a Digital Transformation and Innovation Leader specializing in intelligent ecosystems driven by SAP, cloud, and AI. They have held prominent roles at bp, where they currently serve as the Global Head of Digital Product Management, and previously contributed to significant projects at Motorola, HP, and SAP. With extensive experience in product management and customer experience across various sectors, James has successfully led global teams and initiatives to enhance digital delivery and integrate technology solutions. They are currently pursuing a Doctorate of Business Administration in Enterprise Management at ISTEC.

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Shanghai, China

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