Sandie Lavigne is a Senior CRM and Direct Marketing Manager at Bouygues Telecom, where they are responsible for defining, implementing, and managing omnichannel CRM and PRM campaigns. With over six years of experience at Bouygues Telecom, Sandie has developed expertise in customer journey optimization and performance analysis using tools like Salesforce Marketing Cloud and Airship. Prior to this role, they held various marketing positions, including Consultant Marketing, Key Account Manager, and Director of CRM Client Marketing. Sandie earned a Master’s degree in Marketing & Communication from ESC Amiens, following a DUT in Commercial Techniques from IUT de Sceaux.
Location
Paris, France