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Joni-Joonas Honkanen has a diverse work experience in sales and management roles. Joni-Joonas started their career as a Salesman at INTERSPORT in 2006, where they worked until 2008. In 2009, they joined Julkaisu Bookers Oy as a Sales Manager and held the position until 2012. Following that, they worked as a Sales Director at Bookers Finland Oy from 2012 onwards. In 2017, they became the CCO and Owner of Bookers Group Oy, where they are currently employed.

Joni-Joonas Honkanen obtained a Finnish Matriculation Examination from Sotunki High School, which they attended from 2004 to 2007. Later, in the year 2011 to 2012, they pursued a Professional Diploma in Management or Johtamisen Erikoisammattitutkinto from Markkinointi-instituutti. No specific field of study was mentioned for either qualification.