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Burcu Maden is currently the Vice President of Strategic Planning at BNY Mellon, leveraging over seven years of management consulting experience with a focus on corporate and growth strategies in consumer markets. Burcu previously held notable positions at PwC and Deloitte, where they developed tailored strategies and innovative solutions for a variety of clients. With a strong academic background, including a Master of Science in Analytics and Information Management from Duquesne University, Burcu excels in transforming data into actionable insights to drive positive change. They have also contributed to academic discourse through published work in the Information Systems Education Journal.