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Rupert Richardson is a Senior Data Science Advisor at Blue Yonder, drawing from a robust background in analytics and statistics. They previously served as Chief Data Scientist UK at emnos and as an Analytical Consultant at Transactis, where they played a key role in supporting direct marketing strategies through data analytics. Rupert has also held positions as Lead Pricing and Promotions Analyst at Marks and Spencer and as Campaign Insight Analyst at Centrica, demonstrating expertise across various sectors including grocery retail, gaming, and utilities. They earned a degree in Statistics with Business Management from Kingston University in 2006.