Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style.

Founded by Donna & Danny Guest 20 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Today, we have over 100 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community.

With an unwavering commitment to quality & individuality, we create fashion forward classics designed to stand the test of time and help you embrace the Joie de Vivre in everyday.

Apparel & Fashion

Retail

Blue Illusion

Blue Illusion's headquarters in Melbourne, Australia

Donna Guest

Indiana G.

Ankit Sobti

Tracey Horton

The Design Team at Blue Illusion is responsible for creating the brand's fashion-forward classics that embody the essence of French-inspired, timeless elegance. Led by the Senior Design Manager, the team includes talent like the Mid Weight Graphic Designer, Womenswear Designer, Design Assistant, and Senior Graphic Designer who collaboratively design unique, high-quality apparel and accessories. Their work ensures that each piece reflects the curated personal style and joie de vivre that Blue Illusion customers cherish.

Design Team

The Marketing and E-commerce team at Blue Illusion is responsible for developing and executing strategies to enhance brand visibility and drive online sales. The Head of Brand & Marketing oversees the brand's overall image and marketing initiatives. The Ecommerce Specialist and Manager focus on optimizing the online shopping experience, managing website functionality, and boosting conversion rates. The Head of Omnichannel ensures a seamless integration between online and offline sales channels, while the Senior Marketing Specialist concentrates on creating compelling marketing campaigns to engage and grow our audience. This team works collaboratively to celebrate the brand's ethos and bring the Joie de Vivre to every customer interaction.

Marketing and E-commerce

The Retail Operations team at Blue Illusion oversees the daily functions of our over 100 boutiques in Australia and New Zealand. This includes managing inventory, ensuring optimal store performance, training staff, and implementing visual merchandising standards. Their goal is to create an exceptional in-store experience that aligns with our brand’s commitment to quality, individuality, and the Joie de Vivre.

��

Blue Illusion

Org chart

Teams

Design Team

Marketing and E-commerce

Retail Operations

Offices

��������

Blue Illusion

Org chart

Teams

Design Team

Marketing and E-commerce

Retail Operations

Offices

Related companies

��