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Reem Al Ayoubi is a seasoned design professional with extensive experience in graphic design and branding. Currently serving as Head of Design at BloomingBox.com since June 2023, Reem previously worked as a Graphic Design Consultant at Taffi Inc., where focus was on brand visual language consistency and strategic design solutions. As Lead Designer at Raw Design Studio Kuwait, responsibility included managing branding projects from inception to completion, while prior roles as Senior Art Director at mink and Art Director at Memac Ogilvy involved overseeing design projects for various applications and multinational clients. Reem began a career in design as a Graphic Designer at The Wonderful Bureau, specializing in concepts and branding strategies. Reem holds a Bachelor of Fine Arts in Graphic Design from the American University of Beirut.