West Stringfellow is an accomplished executive in product management and technology with extensive experience across various leading companies. Currently serving as Vice President of Product Management at Blackhawk Network since January 2025, West is focused on creating digital experiences for over 100 million customers. Prior to this role, West founded and led HowDo, an AI-powered business mentor platform, where innovative systems in NLP and machine learning were developed. Key past positions include Vice President of Innovation at Target, Chief Product and Technology Officer at Bigcommerce and Rosetta Stone, and Senior Director of Product at PayPal, where a large-scale impact was made on product development and digital transformation. West holds a BA in Political Science from the University of Colorado Boulder.
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