Direct-to-consumer bridal startup providing millennial bridal parties with aspirational gowns at affordable prices.

Apparel & Fashion

E-Commerce

Wedding

Birdy Grey

Birdy Grey's headquarters in Los Angeles, CA, United States

Grace Lee

Carmel Shinn

Cat Chen

Adar Levy

The Product Development Team at Birdy Grey is responsible for designing, developing, and managing the production of bridal gowns and accessories that resonate with millennial trends while maintaining affordability. This cross-functional team collaborates closely to innovate and refine products, ensuring quality and aesthetics align with the brand's vision, ultimately enhancing the overall customer experience in the direct-to-consumer bridal market.

Product Development Team

The Marketing and Analytics Team at Birdy Grey is responsible for driving brand awareness and customer engagement through data-driven strategies. This team analyzes market trends and consumer behavior to optimize digital marketing campaigns, enhance search engine visibility, and foster community engagement on social media platforms. They work collaboratively to ensure that all marketing efforts effectively communicate the brand's value proposition while maximizing customer retention and growth.

Marketing and Analytics Team

This department focuses on creating visually engaging and user-centric designs for various digital and product platforms.

Design Department

The Leadership Team at Birdy Grey drives the company's vision and strategic direction, ensuring alignment across all departments. Comprising key executives from merchandising, finance, sourcing, and operations, they focus on innovative solutions to enhance the customer experience, optimize logistics, and maintain profitability while delivering stylish, affordable bridal attire to millennial consumers.

Leadership Team

This department oversees strategies for product selection and promotional activities to enhance brand recognition and sales.

Merchandising and Brand

This department oversees the efficient execution of operational processes and strategies.

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Birdy Grey

Org chart

Teams

Product Development Team

Marketing and Analytics Team

Design Department

Leadership Team

Merchandising and Brand

Operations Management

Offices

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Birdy Grey

Org chart

Teams

Product Development Team

Marketing and Analytics Team

Design Department

Leadership Team

Merchandising and Brand

Operations Management

Offices

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