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Bala Murali B N is the Co-Founder and Chief Business Officer at Rural Mandi Fintech P. Ltd., leveraging over 30 years of experience in the Banking and Financial Services industry. Previously, they have held senior roles at various institutions, including Vice President at HDFC Bank and Aye Finance, where they successfully established and expanded business operations. Bala's expertise lies in setting up businesses from the ground up, developing teams, and driving significant growth in various financial sectors. They are dedicated to creating social impact within the agriculture space through innovative solutions for farmers and small entrepreneurs.