Betika is Kenya's leading sports betting platform. We are a PanAfrican company with operations in Kenya, DRC, Ethiopia, Ghana, Malawi, Mozambique, Nigeria, Tanzania and Zambia.

We are Kenya’s leading Sports betting platform, providing customers and gaming enthusiasts with access to Sportsbook, Casino and Virtual games with thousands of games and 60+ markets to ensure that our users are greatly rewarded. Our customers can play in the world's top sports leagues and place bets on our Android and iOS Apps, our website, on SMS and USSD. 

Our mission is to delight & entertain our customers with responsible gaming experiences through technology and innovation while positively impacting communities.​

Betika's vision is to be the leading Pan African sports betting & gaming brand.

Our values are being Intentional, Fearless and the spirit of Undugu. We strongly believe in being Deliberate, Committed and Accountable in all our dealings and being Daring, Bold, Agile & Nimble​ while being Compassionate about our people and the community. 

Betika is licensed by BCLB (Betting Control and Licensing Board of Kenya) under the Betting, Lotteries and Gaming Act, Cap 131, Laws of Kenya under License number 0000404. 

Gambling

Sports

Betika

This department provides assistance and solutions to customers experiencing issues with products or services.

Customer Support

The Software Development Team at Betika is responsible for designing, developing, and maintaining the company's sports betting platform. This includes building and optimizing the website, mobile apps (Android and iOS), and backend systems to ensure a seamless gaming experience for users. The team focuses on delivering innovative and user-friendly features, ensuring the reliability and security of the platform, and integrating new technologies to enhance customer engagement. They also collaborate with QA and DevOps teams to ensure the platform's consistency, performance, and scalability.

Software Development Team

The Data and Analytics team at Betika is responsible for collecting, analyzing, and interpreting data to drive decision-making and improve customer experiences. They work on developing reports, dashboards, and insights to support various business functions, ensure quality and reliability in testing, and optimize processes. The team leverages data to enhance Betika's offerings in sports betting and gaming, ultimately contributing to informed strategy and innovation within the company.

Data and Analytics

This department focuses on enhancing customer satisfaction and engagement through effective service and experience management.

Customer Experience

The Social Media and Customer Engagement team at Betika manages and enhances the company's online presence across various social media platforms. They drive customer engagement through interactive and responsive content while addressing customer inquiries, feedback, and issues promptly through digital channels. This team also collaborates to execute strategic digital marketing campaigns, ensuring consistent brand messaging and fostering a loyal customer base. They play a crucial role in maintaining Betika's reputation and building a vibrant online community aligned with the company's mission and values.

Social Media and Customer Engagement

This department focuses on designing and managing the development of products to meet market needs.

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People (7)

Jobs (0)

Other teams

Software Development Team

Data and Analytics

Customer Experience

Social Media and Customer Engagement

Product Development

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People (7)

Jobs (0)

Other teams

Software Development Team

Data and Analytics

Customer Experience

Social Media and Customer Engagement

Product Development

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