Neelofar Saleem currently serves as a Social & Labour Specialist at BESTSELLER, beginning in August 2023. Prior to this role, Neelofar was a Social Program Specialist for H&M Group from October 2022 to July 2023, focusing on social sustainability initiatives in Pakistan. Experience includes positions such as Social Mobilization and Coordination Officer at UNDP Pakistan, Research Officer for the Government of Gilgit-Baltistan, and various research roles within the Aga Khan Development Network and related organizations. Neelofar's educational background comprises a Master of Arts in Cultural Studies from the University of Westminster and a Master of Science in Archeology from Quaid-i-Azam University, complemented by a Bachelor of Arts in Sociology and Economics from the University of the Punjab.