
Bendon, which celebrated 75 years in 2022, was born from the idea of liberating women from restrictive and rigid corsets and replacing them with lingerie that would BEND ON their bodies.  Founded in 1947, Bendon is a global leader in intimate apparel and sleep. The company revolutionized the lingerie industry through its dedication to quality and innovation, creating a design philosophy that has grown stronger throughout its history.

Bendon has been part of Womens' lives since 1947, and we are more than just our incredible lingerie. We are striving to support women with much more than just our products.   

Bendon is weaving this mission into the fabric of our business and we want to be at the forefront of the movement. Bendon Lingerie is something more than just apparel, it’s worn close to the skin and is a source of comfort, support, strength and body positivity. Countless women have worn Bendon all their life, and others are only just starting their journey. Underneath it all, generations of women have chosen to let us partner in their lives.  
 
Bendon completed its total return to New Zealand's shores in 2020, and to what it knows best: designing and creating innovative, fashionable bras and focusing on quality to produce intimates that never compromise comfort and superior fit. 
 
Our house of brands offers something for every woman, life stage and moment:   
* Bendon: everyday lifestyle and comfort  
* Me. By Bendon: fashion led style  
* Pleasure State: elevated luxury  
* Fayreform: refined elegance for larger cups  
* Lovable: loving life   
* Bendon Man: everyday dependability  
* Davenport: adventurous life 
 
Led by a customer-first approach, our products are available globally in 3 continents through 300+ retail and partner doors, including 59 company-owned Bendon retail and outlet stores across Australia and New Zealand, and E-commerce via our website and social media. Bendon is headquartered in Auckland, New Zealand, and employs around 600 staff.

Apparel & Fashion

Bendon Group

Bendon Group's headquarters in Mangere, New Zealand

Anna Johnson

Kylie Goodwin

Lilia Li

Kirstin Sweeney

Kylie McAinsh

The Marketing and Sales team at Bendon Group plays a crucial role in promoting the brand's mission of empowering women through innovative and comfortable intimate apparel. This team is responsible for creating and executing marketing strategies, enhancing brand visibility through social media and public relations, managing retail and wholesale relationships, and optimizing e-commerce performance. By focusing on a customer-first approach, the team ensures that Bendon's diverse range of products resonates with women at every life stage, fostering loyalty and enhancing the overall shopping experience.

Marketing and Sales

The Finance and Analytics team at Bendon Group is responsible for managing the company's financial health and driving data-driven decision-making. This team analyzes market trends, oversees budgeting and forecasting, and ensures efficient inventory management while maintaining robust accounts payable processes. By leveraging financial insights, they support strategic initiatives that align with Bendon's mission of empowering women through innovative and comfortable intimate apparel.

Finance and Analytics

The Product Development and Design team at Bendon Group is responsible for conceptualizing and creating innovative lingerie and intimate apparel that aligns with the company's mission of comfort, support, and body positivity. This diverse team collaborates closely to drive the design process from initial sketches to final production, ensuring that each product reflects Bendon’s commitment to quality and style. By integrating fashion trends and customer feedback, they strive to enhance women's lives through thoughtfully designed, fashionable intimates that cater to various life stages and personal preferences.

Product Development and Design

The Human Resources and People Management team at Bendon Group is dedicated to fostering a supportive and inclusive workplace culture that aligns with the company’s mission of empowering women. This team focuses on talent acquisition, employee development, and engagement initiatives, ensuring that Bendon's workforce reflects its commitment to innovation and quality. By prioritizing employee well-being and professional growth, they cultivate a motivated team that drives Bendon’s success in the intimate apparel industry.

Human Resources and People Management

The Technical Support and Operations team at Bendon Group is dedicated to ensuring the seamless functionality of the company’s technology infrastructure. Comprised of technicians and engineers, this team provides essential support for hardware and software issues, optimizes system performance, and delivers desktop assistance to employees. Their efforts facilitate efficient operations, enabling Bendon to maintain its commitment to quality and customer satisfaction across its global platforms.

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Bendon Group

Org chart

Teams

Marketing and Sales

Finance and Analytics

Product Development and Design

Human Resources and People Management

Technical Support and Operations

Offices

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Bendon Group

Org chart

Teams

Marketing and Sales

Finance and Analytics

Product Development and Design

Human Resources and People Management

Technical Support and Operations

Offices

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