Catalina Luque Montoya is a seasoned marketing and digital communications professional with extensive experience in the Latin American market. Currently serving as the Regional Digital Communications Manager at Belcorp since November 2023, Catalina leads eCRM strategies for over 900,000 customers across 12 countries, focusing on personalized communication through WhatsApp and push notifications. Prior roles at Belcorp include Senior Product Owner and Digital Product Owner for Colombia, where Catalina managed virtual assistance projects and executed e-commerce strategies for a substantial network of sellers. Catalina's earlier experience includes a Marketing Media and Brand Analyst position at Jerónimo Martins, where budget management and creative coordination were key responsibilities. Educational qualifications include a Master in Digital Marketing from IE University and a Bachelor of Business Administration from CESA.
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