Alex Redford is a seasoned UI Designer with extensive experience in the gaming industry. Currently at Behaviour Interactive since October 2022, Alex previously worked as Principal UI Artist at Knock Knock Games, where responsibilities included developing UI style for Vy Worlds and leading a complete UI redesign for a live game. Prior experience includes significant roles at Gameloft, where Alex directed the UI art style for LEGO Legacy, and at Beeline Interactive, contributing to mobile game prototypes. Early career highlights include graphic design and sales roles at Chop Shop Goods and Black's Photography, along with freelance scientific illustration work. Alex holds a Bachelor of Arts in Illustration from Sheridan College, earned between 2007 and 2013.
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