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Sandra Bado is a seasoned Marketing Director with extensive experience in international business and cross-functional team management. From 2010 to 2015, Sandra served as Marketing Manager and later as Business Development Manager for EMEA at TECHNIDATA Medical Software. Previously, Sandra held the position of Channel Marketing Manager EMEA South at VMware and Channel Sales Representative at EMC, where significant accomplishments included exceeding sales objectives and developing joint marketing strategies. With a Master’s degree in International Business and Marketing from emlyon business school, Sandra currently thrives as a Senior Strategic Marketing Manager at BD, continuing to execute strategic marketing initiatives in the life sciences sector.