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Ruth Lyons is the VP of North America Marketing at Beckman Coulter Diagnostics, a role they have held since 2015, overseeing all commercial marketing activities for a sizable hospital laboratory systems company. With over 20 years of experience in the medical marketing field, Ruth has led marketing efforts across various specialties and technologies, emphasizing strategic approaches to revenue generation and business development. Prior to Beckman Coulter, Ruth held senior positions at St. Jude Medical, Endologix, and Johnson & Johnson, where they successfully developed new products and marketing strategies that contributed to substantial revenue growth and market positioning. Ruth earned an MBA in Marketing and Finance from the University of Southern California.