Beauty by Imagination (BBI) is a haircare industry leader, dedicated to boosting inner confidence and joy with imaginative solutions for every hair moment. We are a platform company of innovative, market-leading brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic — all of which are committed to being the most trusted choice for happy, healthy, hair—morning to night, home to salon. Our talented and diverse global team is passionate about delivering high-performing products for every consumer and salon professional. We believe in the beauty of confidence for all.

Beauty & Cosmetics

Health & Wellness

Beauty by Imagination

Beauty by Imagination's headquarters in New York, NY, United States

The Atlanta office likely focuses on product development, packaging engineering, and data analytics to drive innovation.

Atlanta

This department focuses on managing and promoting the brand's identity and customer engagement through strategic marketing initiatives.

Brand Marketing

The Leadership Team at Beauty by Imagination (BBI) is responsible for strategic decision-making, guiding the company’s vision, and driving growth across its portfolio of innovative haircare brands. This diverse group of executives collaborates on brand strategy, financial planning, marketing innovation, and operational excellence to ensure BBI remains a market leader, while fostering a culture of confidence and creativity both within the organization and for its consumers.

Leadership Team

The Marketing and Brand Management team at Beauty by Imagination is responsible for developing and executing strategies that enhance brand visibility and consumer engagement across all platforms. By leveraging innovative marketing techniques, digital strategies, and community-building through social media and influencer partnerships, the team aims to elevate the company’s market-leading brands. They focus on driving growth, fostering customer loyalty, and ensuring that each brand resonates with its target audience, ultimately promoting the mission of boosting confidence through high-quality haircare solutions.

Marketing and Brand Management

The Product Development and Design team at Beauty by Imagination is responsible for creating innovative haircare products that resonate with consumer needs and preferences. This team collaborates closely to conceptualize, design, and refine products, ensuring they deliver high performance and align with BBI's vision of boosting confidence and joy. From market research to prototyping, they play a pivotal role in bringing imaginative solutions to life for both everyday consumers and salon professionals.

Product Development and Design

The Supply Chain and Operations team at Beauty by Imagination ensures the seamless flow of products from conception to consumer. They manage sourcing, packaging, logistics, and order fulfillment to optimize efficiency and meet market demands. With a focus on strategic partnerships and continuous improvement, this team plays a crucial role in delivering high-quality haircare solutions while maintaining cost-effectiveness and sustainability.

Supply Chain and Operations

This department manages relationships and strategies for national and international clients to drive sales and ensure customer satisfaction.

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People (9)

Jobs (0)

Other teams

Leadership Team

Marketing and Brand Management

Product Development and Design

Supply Chain and Operations

National Accounts

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People (9)

Jobs (0)

Other teams

Leadership Team

Marketing and Brand Management

Product Development and Design

Supply Chain and Operations

National Accounts

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