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Sonja Bjornsen is a dynamic commercial leader currently serving as the SVP of Global Sales Strategy & Growth at Beacon Wellness Brands. With a proven track record in building brands and driving growth, they previously held significant roles including VP of Sales at Made By Dentists and VP of Sales at Welly Health PBC, where they achieved remarkable sales increases. Sonja's experience also includes pivotal positions at Bugaboo and The Honest Company, where they successfully launched and expanded retail programs. They hold a Bachelor of Natural Science in Psychology from Colorado State University. Outside of work, Sonja enjoys climbing and yoga, continually seeking new challenges.