Prakhar B. is a Senior Data Scientist at Boston Consulting Group, bringing 8 years of experience in personalization and growth strategies. With previous roles at Fractal Analytics, Zomato, and Affine Analytics, Prakhar has developed expertise in marketing mix analysis, recommendation systems, and predictive modeling. Prakhar holds a Master of Science in Business Analytics from The University of Texas at Austin and is currently pursuing a Bachelor of Technology at Malaviya National Institute of Technology Jaipur.
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