BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.

Non Profit

BBB National Programs

BBB National Programs' headquarters in Arlington, VA, United States

Eric D. Reicin

Mary K. Engle

Shawnna Artis

James A Boyle

Amy Clark

Michelle R. Harris

Vickie McCormick

Brent Sanders

Joel Katz

Maureen K. Ohlhausen

Marla Kaplowitz

Mary Sophos

David Cohen

Luis-Xavier Hernandez

Jocelyn Hunter

Bob Liodice

Michele M. Totonis

Barbara Wall

W. David Hubbard

Joe Stegbauer

The Board Governance team at BBB National Programs is responsible for overseeing the organization’s strategic direction and ensuring compliance with best practices in corporate governance. This team, composed of experienced leaders and board members, collaborates to guide policy development, enhance accountability, and uphold the integrity of self-regulatory frameworks across various industries.

Board Governance

The Leadership Team at BBB National Programs drives strategic direction and governance by overseeing initiatives related to truth-in-advertising, data privacy, and self-regulation. Comprising executives with expertise in various regulatory domains, the team collaborates to shape policies, enhance industry standards, and promote best practices among companies and trade associations, ensuring compliance and fostering trust in the marketplace.

Leadership Team

The Legal and Compliance team at BBB National Programs ensures that the organization's operations and initiatives align with relevant laws and industry standards. This team is responsible for developing and implementing policies related to truth-in-advertising, child-directed marketing, and data privacy, while also managing dispute resolution processes. Through their expertise, they uphold the integrity of self-regulation within the marketplace, promoting trust among companies and consumers.

Legal and Compliance

The Marketing and Communications team at BBB National Programs is responsible for developing strategic messaging and promotional materials that enhance the organization's reputation and educate stakeholders about self-regulatory practices. This team collaborates on media relations, oversees creative design, manages marketing operations, and drives communication initiatives to ensure consistent branding and outreach across various platforms. Their efforts aim to foster trust and transparency in marketing practices within the industries they serve.

Marketing and Communications

The Policy and Regulatory Affairs team at BBB National Programs focuses on developing and promoting best practices in self-regulation across various industries. They engage with stakeholders to shape policy frameworks and address regulatory issues related to advertising ethics, data privacy, and marketing practices, particularly those affecting children. Through initiatives and programs, this team aims to enhance transparency and trust in the marketplace while ensuring compliance with existing regulations.

Policy and Regulatory Affairs

The Human Resources and Training team at BBB National Programs is dedicated to nurturing a skilled and engaged workforce. They focus on talent acquisition, employee development, and fostering a culture of continuous learning through training programs. This team also ensures compliance with industry standards while supporting the organization's mission to uphold best practices in advertising, marketing, and data privacy.

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BBB National Programs

Org chart

Board & advisors

Teams

Board Governance

Leadership Team

Legal and Compliance

Marketing and Communications

Policy and Regulatory Affairs

Human Resources and Training

Offices

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BBB National Programs

Org chart

Board & advisors

Teams

Board Governance

Leadership Team

Legal and Compliance

Marketing and Communications

Policy and Regulatory Affairs

Human Resources and Training

Offices

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