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Colin Tyrer is a seasoned Senior Manager in the pharmaceutical industry, currently serving as the Country Divisional Head for Bayer Pharma in Turkey and Iran. With extensive commercial experience across the Asia Pacific and European markets, Colin previously held the position of Cluster Head for South East and West Africa at Bayer from 2022 to 2023. Prior to that, Colin managed a team of 180 sales and 10 marketing professionals as the Head of Sales and Marketing for Cardiovascular at Bayer Pharmaceuticals from 2012 to 2022. Colin started their career at GSK as a Salesforce Effectiveness Director from 2010 to 2012. They obtained a Bachelor's Degree in Sport Science from The University of Manchester from 1983 to 1986.