Entrepreneur Sam Lucci is the founder and president of the B-code Alliance, dedicated to sharing the proprietary Behavior Code (the B-Code™)—a groundbreaking insight into human behavior developed over 50 years in the Greater Pittsburgh business landscape. Currently, Sam co-owns Bath Fitter of Pittsburgh and Cabinet World, leading the largest kitchen and bath design companies in the region. With a background in education, Sam has invested over $4 million in research and development of the B-Code™ and offers a free educational program through the Think More-React Less initiative. The B-Code™ has shown remarkable success in boosting sales and personal development, and Sam actively seeks to expand its outreach and train qualified instructors. Sam's journey and philosophy are detailed in their book, *Think More-React Less*, available on Amazon.
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Pittsburgh, United States
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