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Roddy Van Der Maat is an experienced professional in content strategy and partnerships, currently serving as the International Content Lead at Basic-Fit since June 2018. With a strong background in digital media, Roddy previously held positions such as Manager of Content, Partnerships & New Business at Tiny Riot!, Managing Director and Co-founder of Donut Media B.V., and Director of Content & Partnerships at Endemol Concepts. An extensive career in leading content initiatives spans roles at Endemol Nederland, Waterbeek Media B.V., the Nederlandse Ski Vereniging, and Sodexho, among others. Roddy's educational credentials include a BBA from Zuyd University of Applied Sciences, a Youtube certification in Audience Growth from Google, and studies at Tilburg University.