BARC India is the trusted source of TV viewership data in India. Our data provides a credible estimate of What India WatchesTM which drives efficiencies in planning and execution of ad campaigns as well as in content decisions of broadcasters.

We manage the world’s largest and most diverse TV measurement system which provides granular, minute by minute reports of TV viewing across 210 million TV homes in India (which equates to ~892 million viewers).

We are driven by the commitment to deliver excellence to our stakeholders and customers. This commitment is built upon a robust, future-ready technology backbone and global best-practices in the area of measurement science.

The collaborative, cross-functional and vibrant work environment at BARC India attracts and nurtures a young and diverse talent pool which drives excellence in the delivery of our services. This is testified to by the trust that our data users place in us, week upon week.

BARC India has been certified as a ‘Great Place to Work’ for 3 years in a row.

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BARC India

BARC India's headquarters in Mumbai, India

This department focuses on managing and nurturing relationships with clients to ensure successful partnerships.

Client Partnerships

The Management and Operations Team at BARC India oversees the seamless functioning of organizational processes and infrastructure. This team is responsible for managing cloud services, IT operations, supply chain management, strategic partnerships, and HR activities. They ensure technological advancements and operational efficiencies are aligned with BARC India's goal of delivering precise TV viewership data, thereby supporting robust data-driven decisions for ad campaigns and content strategies.

Management and Operations Team

The Leadership Team at BARC India provides strategic direction and oversees the operational excellence of the organization. Comprising top executives across various functions, the team ensures the robust management of TV viewership data and drives innovation in measurement science. Their collective expertise supports BARC India’s commitment to deliver credible and granular TV viewing insights, foster partnerships, and maintain the organization’s status as a great place to work.

Leadership Team

The Research and Analytics team at BARC India is responsible for interpreting vast volumes of TV viewership data to provide actionable insights for broadcasters and advertisers. This team ensures the accuracy and reliability of BARC's measurement system by applying advanced research methodologies and cutting-edge analytics. They collaborate across functions to produce granular, minute-by-minute reports, helping stakeholders optimize content and ad strategies, ultimately driving efficiencies in the media ecosystem.

Research and Analytics

This department oversees the planning, development, and administration of infrastructure projects and operations.

Infrastructure Management

This department oversees the strategic direction and overall leadership of the organization.

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People (9)

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Other teams

Management and Operations Team

Leadership Team

Research and Analytics

Infrastructure Management

Executive Management

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People (9)

Jobs (0)

Other teams

Management and Operations Team

Leadership Team

Research and Analytics

Infrastructure Management

Executive Management

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