Marcela Zetina Manrique is a seasoned professional with extensive experience in product development and innovation within the financial services sector. Currently serving as the Director of Software Product Development at BanCoppel since April 2023, Marcela leads a large engineering team, focusing on strategic projects and a product-oriented transformation. Previous roles include Chief Product Officer and Chief Strategy & Innovation Officer at Openpay México and Head of Open Innovation and Open Banking at BBVA. Marcela has contributed to community engagement and entrepreneurship initiatives in the digital banking space and fostered collaboration among various stakeholders. Academic qualifications include an MBA from Northwestern University - Kellogg School of Management, a BBA from Universidad Tecmilenio, and various diplomas and programs in business administration and design.
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