Marcos V. Souza is a Senior Growth Analyst at Bradesco since October 2021, where responsibilities include leading Growth Hacking initiatives, managing GA4 with enhanced eCommerce, and overseeing key business indicators for the marketplace. Previously, as a Growth Analyst at Bradesco, Marcos led the integration of the marketplace for Banco next, known as Bradesco Shop. Experience also includes roles as a BI Analyst at Stellantis Latam, managing lead management indicators across multiple countries, and at Thomson Reuters, where Marcos supported strategic business functions with data integration and performance analysis. Educational qualifications include a degree in Information Technology Management from Estácio and various professional development courses focusing on leadership and business intelligence tools such as Power BI.
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