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Melissa Rose Giannini serves as the Head of Product MarTech at Bally's Interactive since July 2021, where responsibilities include driving the strategy for cutting-edge Marketing Technology to enhance customer acquisition, nurturing, and retention. Prior to this role, Melissa held various positions at Gamesys from May 2012 to October 2021, culminating as Senior Marketing Manager for Operations & Automation, where focus was on refining retention marketing tools and operations. Earlier experience includes a role as Campaign Coordinator at The IT Job Board and an administrative position at Plexus Law. Melissa holds a Bachelor of Arts with Honors in Marketing with Advertising Management from Solent University and completed A levels in Psychology, Religious Education, Business Studies, and English at St Andrews R.C Sixth Form College.