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Eleanor Gilliland is a creative global marketing leader with a strong background in data-driven strategy development. Over their career, they held several prominent positions, including Director of Business Development, Marketing and Communications at Baker McKenzie and Business Development & Marketing Director at Capita Managed IT Solutions. Eleanor's educational background includes an MBA from the University of Ulster and a BSc Hons in Economics from Queen's University Belfast, complemented by a Professional Postgraduate diploma in Marketing from the Chartered Institute of Marketing. They are known for leveraging insights to optimize marketing and business development programs effectively.