Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company (its Power Transmission and Distribution projects business has been demerged to form Bajel Projects Limited). Headquartered in Mumbai with a turnover of INR 5,429 crores (FY 22-23), it is a part of the $100 bn multinational conglomerate Bajaj Group founded by Shri Jamnalal Bajaj. The Company was established in 1938 and has stood the test for almost 85 years. It continues to enjoy consumer trust across various sectors it operates in and remains at the forefront of developing modern, technologically superior and aesthetic products and solutions.
Bajaj Electricals’ business portfolio spans Consumer Products (Appliances, Fans, Cookware) and Lighting Solutions (Consumer and Professional Lighting). They are a front runner in the industry with their key brand offerings comprising BAJAJ, Nirlep, Morphy Richards and Nex. They have an expansive network of 18 branch offices, 660+ distributors, and ~ 2 lakh retail outlets across India, combined with over 620 consumer care centres reaching 19,000 pin codes, fortifying their dominant presence in the consumer products sector. Under their Lighting Solutions business, they offer a wide range of innovative LED lamps and fixtures, including panels and battens, to consumers and are known for their prowess in street lighting, sports lighting, industrial commercial and infrastructural lighting, and undertaking specialised illumination projects on a turnkey basis amongst other solutions. 
The Company believes in creating happiness with sustainability by focusing on the four key CSR pillars - Sustainability, Diversity & Inclusion, Employee Volunteering & Community Initiatives. Through their CSR initiatives, they enable sustained impact in environmental sustainability, education, health, arts & culture and community development achieved by direct implementation and via NGO partners.

Appliances

Bajaj Electricals

Bajaj Electricals Ltd's headquarters in Mumbai, India

This department focuses on promoting the brand and managing marketing initiatives across various channels.

Marketing and Branding

The Sales and Trade Management team at Bajaj Electricals Ltd is responsible for driving sales performance and managing relationships with distributors and retail outlets across India. This team focuses on executing trade marketing strategies, optimizing product placement, and ensuring effective communication between the company and its trade partners to enhance market penetration and consumer reach for Bajaj's diverse range of consumer appliances and lighting solutions. Through strategic planning and tactical execution, they play a crucial role in achieving sales targets and strengthening the company's competitive position in the market.

Sales and Trade Management

This department oversees and manages all sales-related activities, ensuring effective strategy execution and revenue growth.

Sales Operations

This department focuses on managing and optimizing sales strategies within the trade sector.

Trade Sales

This department oversees and coordinates sales strategies and execution across various territories.

Sales Management

This department is responsible for ensuring that products and services meet established quality standards and customer expectations.

Quality Assurance

The Research and Development team at Bajaj Electricals Ltd is dedicated to innovating and enhancing consumer appliances and lighting solutions. Comprising engineers, product managers, and specialists, the team focuses on developing new technologies, upgrading existing products, and ensuring the highest standards of quality through rigorous testing and validation. Their collaborative efforts aim to create cutting-edge, sustainable products that meet evolving consumer needs and advance the company's mission of delivering superior solutions in the consumer market.

��

People (14)

Jobs (0)

Other teams

Sales and Trade Management

Sales Operations

Trade Sales

Sales Management

Quality Assurance

Research and Development

��������

People (14)

Jobs (0)

Other teams

Sales and Trade Management

Sales Operations

Trade Sales

Sales Management

Quality Assurance

Research and Development

��