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Mike Goracke is an Expert Associate Partner at Bain & Company, specializing in B2B go-to-market strategies and generative AI. With over 12 years of experience in digital marketing, they have excelled in both in-house leadership and management consulting roles across high-tech sectors. Previously, they held positions at companies such as Mortenson and RBA, where they developed and implemented comprehensive marketing strategies. Mike has also led teams of up to 17 direct reports, significantly enhancing customer engagement through data-driven marketing initiatives. They hold a Bachelor of Science in Technical Communication from Minnesota State University, Mankato.