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Bill Patterson is a twenty-five-year veteran of the marketing communications industry, specializing in public relations, direct marketing, advertising, and digital strategies. They have held leadership roles at VMLY&R, including Group Director of Activations + Reputation and Connections Director. Prior to their tenure at VML, Bill founded Nation Ranch, a marketing consulting firm focused on brand management and crisis communications. Bill's work included creating award-winning public relations programs for various industries and executing successful marketing campaigns for notable clients. They hold a degree from the Helzberg School of Management at Rockhurst University.