Jan Willem Delfsma is a seasoned professional with extensive experience in strategic account management and business development within the technology sector. Currently serving as Strategic Account Director at Backbase since April 2024, Delfsma previously held several key positions at SAP, including Global Account Manager for Unilever, where responsibilities included enhancing customer engagement and satisfaction through innovation adoption. Additional roles at SAP involved managing commercial relationships within the Retail and Consumer Goods industry, focusing on customer experience transformations and strategic growth. Prior entrepreneurial ventures include founding I.T. Talent College, an online platform for IT enthusiasts, and Conjugo, which offers market insights for IT companies. Delfsma began a career in business with a Management Traineeship at Sheshan Golf Estate and holds a degree in Hotel and Event Management from Hogeschool TIO.
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