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Mylene Primard, MBA, CSW, CSS, is an accomplished sales and commercial planning professional with extensive experience in the wine and spirits industry. Currently serving as Director Sales National Account for Bacardi since July 2013, Mylene manages critical relationships with strategic national customers, notably Total Wine & More, and has previously held influential roles overseeing national accounts and commercial planning for major retailers and on-premise accounts. Mylene's prior experience includes leadership positions at VRANKEN-POMMERY MONOPOLE, Leblon LLC, Maison Ferrand, and the French Trade Commission, with a strong focus on strategic planning, brand activation, and market development. Mylene holds an MBA in Business Administration and Management from San Francisco State University and additional qualifications in International Business and Japanese Studies.