
AZADEA Group is a premier lifestyle retail company that owns and operates more than 35+ leading international franchise concepts across the Middle East and Africa. With over 10,000 employees, dedicated offices in every market it operates, and world-class infrastructure, the company oversees more than 600 stores.

Since its inception in 1978, the Group has developed a substantial network of retail stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates.

Retail

Azadea

Said Daher

Samir Moussa

Khodor Badran

Fadi Hammoud

Rima Abou Saab - Mba

Ibtihal Dagher

Walid Chahine

The Finance and Operations team at Azadea is responsible for strategically managing financial performance and operational efficiency across the company's diverse retail portfolio. This team oversees budgeting, forecasting, and financial reporting while ensuring compliance and optimizing processes in daily operations. With a focus on maximizing profitability and enhancing service delivery, they play a critical role in supporting the Group's growth and sustainability initiatives across the Middle East and Africa.

Finance and Operations

The Leadership Team at Azadea plays a crucial role in steering the company's strategic direction and operational excellence. Comprising the COO, CFO, CEO, CHRO, and Chief Audit Executive, this team collaborates to optimize performance across various retail segments, drive financial growth, ensure compliance and risk management, and foster a strong organizational culture that aligns with the company's mission and values. Their collective expertise enables Azadea to maintain its status as a leading lifestyle retail powerhouse in the Middle East and Africa.

Leadership Team

The Sales and Customer Engagement team at Azadea focuses on enhancing customer experiences and driving sales across the group’s diverse retail portfolio. Team members, including Sales Associates and Brand Managers, work collaboratively to deliver exceptional service, build brand loyalty, and implement strategies that boost store performance in alignment with the company's goals. Their efforts ensure that customers receive personalized attention and a memorable shopping experience, ultimately contributing to the growth and success of Azadea's retail concepts.

Sales and Customer Engagement

The Human Resources and Talent Management team at Azadea is responsible for attracting, developing, and retaining top talent across the organization's extensive retail operations. This team focuses on implementing effective recruitment strategies, enhancing employee engagement, and fostering a culture of continuous learning and development, ensuring that the company can meet its ambitious growth objectives while nurturing a skilled workforce.

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Azadea

Org chart

Teams

Finance and Operations

Leadership Team

Sales and Customer Engagement

Human Resources and Talent Management

Offices

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Azadea

Org chart

Teams

Finance and Operations

Leadership Team

Sales and Customer Engagement

Human Resources and Talent Management

Offices

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