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Peter Hellström is an experienced communicator specializing in sustainability and community engagement communication. They have held various roles in the field, including Head of Sustainability Communications at Axfood, where they oversaw sustainability reporting and internal and external communication strategies. Peter's background includes positions at TUI, SJ AB, Travellink, and Prat PR, focusing on PR, press relations, and customer service. They hold multiple degrees, including an MBA in Marketing and Strategic Communication and have completed several courses related to sustainable development.