Luis Barcenas is a seasoned professional with extensive experience in engineering and sales, currently serving as the Sr. Director of GenAI Solutions at Automation Anywhere since December 2017. This role emphasizes the development and execution of Generative AI strategies, collaboration with global account teams, and driving revenue growth across various industries. Previously, Barcenas held positions such as Senior Director Presales - LATAM and Director Sales Engineering - LATAM, where responsibilities included designing business strategies and leading multi-cultural pre-sales organizations to enhance market share and technology adoption. Barcenas began his career as a Sales Engineer and has held various technical roles, supplementing professional expertise with an MBA and a Bachelor's degree in Information Technology from Florida International University.
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