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Brian Tyson is a Senior Marketing Analytics Manager at AT&T, where responsibilities include statistical modeling, A/B test design, and customer value scoring, supporting the Entertainment Group marketing team. Prior experience includes roles as a Research Associate at Morgan Stanley, providing market research for internal clients, and a Research Analyst at the Federal Reserve Bank of Philadelphia, performing economic research and statistical analysis. Brian also completed a project as an Operations Analytics Intern at Adobe, focusing on legal operations efficiency, and held a Finance Student Co-op position at NASA Ames Research Center. Academic qualifications include an MBA in Business Analytics from The University of Texas at Austin and a degree in Economics from the University of Richmond.