ASCO knows what's on the line for our customers, and we're committed to being a blessing to those we serve. Whether you need to buy, rent, service, or purchase parts, we'll provide the fast support you need to get you back on the job. ASCO was founded on this approach 60 years ago, and we continue to practice it every day. We strive to be the first call customers make when they have agriculture, construction, and material handling equipment needs. 
ASCO's core values are to Honor God, Develop People, Pursue Excellence, and Grow Profitably. 
TEAM ASCO'S PURPOSE
•	Be a blessing to those we serve.
•	Support 600+ experienced staff members with continuous, extensive training.
•	Give back to our community and be good corporate citizens continually involved in philanthropic causes.
•	Continually improve and provide superior, ethical service to all ASCO customers, exceeding their expectations and what the competition can provide.

ASCO represents CASE Construction, CASE IH, Doosan, Volvo, CAT Lift Trucks, Crown, Genie, JCB, JLG, MCFA and several other lines of well-known construction, agriculture, and material handling equipment. We have 23 locations across Texas and New Mexico in Lubbock, Amarillo, Odessa, Perryton, Midland, Clovis, Wichita Falls, Dalhart, Abilene, San Angelo, San Antonio, Austin / Manor, Belton, Dallas, Sherman, Tyler, Bryan, Brenham, Houston & Beaumont.

Agriculture & Farming

Construction

ASCO Equipment

ASCO Equipment's headquarters in Lubbock, TX, United States

This department oversees the sales operations and strategies within designated territories.

Sales Management

The ASCO Equipment Sales Team is responsible for fostering strong relationships with customers to meet their equipment needs across agriculture, construction, and material handling sectors. The team handles equipment sales, rentals, and parts services, ensuring prompt and superior support. Members work closely with clients to understand their requirements and provide tailored solutions, leveraging products from renowned brands like CASE Construction, Volvo, and CAT Lift Trucks. The Sales Team is committed to upholding ASCO's core values by pursuing excellence, developing meaningful customer connections, and contributing positively to the community.

Sales Team

This department is responsible for driving revenue through customer acquisition and relationship management.

Sales Department

This department oversees operations and performance of various branch locations.

Branch Management

The Management Team at ASCO Equipment oversees the operations, service delivery, and strategic initiatives across its 23 locations in Texas and New Mexico. Comprising roles such as Regional Service Manager, Telecom & Network Manager, Operations Manager, and several Branch Managers, the team ensures consistent, high-quality service, fosters employee development through continuous training, and upholds the company's core values. Their unified efforts aim to exceed customer expectations and drive profitable growth while supporting philanthropic activities and community involvement.

Management Team

This department manages all aspects of rental processes, including coordination, territory management, and customer representation.

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People (10)

Jobs (0)

Other teams

Sales Team

Sales Department

Branch Management

Management Team

Rental Operations

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People (10)

Jobs (0)

Other teams

Sales Team

Sales Department

Branch Management

Management Team

Rental Operations

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