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Emmeliek van Polanen Petel is an experienced professional currently serving as a Managing Consultant at Capgemini since August 2021, with additional responsibilities as a Project Manager for Global Loyalty at ASICS Digital. Prior to this, Emmeliek worked at Rituals, holding roles as a Business Analyst focused on Salesforce Marketing Cloud and Rituals.com. Emmeliek's career includes significant experience at the Conversation Design Institute as a Growth Success Manager, where the focus was on advancing communication between humans and AI. Additional experience includes positions as Customer Insights Researcher at Buyerminds, Project Manager at NIDAP Research, and logistic roles at GANT and WE Fashion BV. Emmeliek holds multiple degrees from the University of Amsterdam, including a Master of Science in Business Administration and a Master of Science in Social Psychology, complemented by an exchange semester at Baruch College in NYC.