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Shayoni Lynn FCIPR FPRCA is the CEO and Founder of Lynn - Advisory, which leverages behavioral science to address misinformation and improve lives globally. Shayoni has served on the PR and Communications Board for PRCA and holds numerous leadership roles, including Independent Board Member for Active Travel Wales and Co-founder and Chair of the Board for Asian Communications Network. With a robust background in communications, Shayoni has held significant positions at Cardiff University, where they developed a data-driven communications function, and has contributed as an Associate Lecturer. Shayoni's educational journey includes a Master's degree in International Journalism from Cardiff University and a BA in Journalism from Lady Shri Ram College for Women.