Aseer Development Authority (ASDA) is formally established with a mandate to supervise planning and implementation of a regional development strategy for Aseer Region. 

ASDA aims to achieve integrated regional development and to insure effective coordination between development actors and high-quality implementation of key infrastructure projects in the region.

Our vision is to make Aseer known as a globally leading year-round destination, where everyone is inspired by the harmony of preservation and progress of Aseer's unique culture and nature.

Tourism is our priority. We mainly cater towards the Saudi middle class leisure tourist, ensuring complementarity to other destinations. This is flanked by international visits.

Aseer possesses a unique variety of cultural and natural assets, distinct across five geographical layers; from coast to mountain to desert. Tapping into our natural and cultural assets, we have identified 5 well-differentiated tourism development areas (TDA's). 

We will build a mix of affordable assets and luxury anchor projects. The PIF projects will play a crucial role as high-end anchor assets and have been factored into Aseer strategy.

We attract 8.6 m visits in 2030 with Aseer strategy– a tripling of current leisure visits. Growth mainly originates from domestic leisure and international tourism.

Travel & Leisure

Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير

This department oversees the planning, execution, and completion of projects to ensure they meet organizational goals and deadlines.

Project Management

This department focuses on the development and management of urban planning initiatives to promote sustainable and organized community growth.

Urban Planning Division

This department focuses on enhancing performance metrics and developing strategic initiatives across various functions.

Performance and Strategy

This department manages and supports the organization's technology infrastructure and services.

Information Technology

This department manages the sourcing, negotiation, and contract execution for goods and services.

Procurement and Contracts

This department focuses on engaging and enhancing local communities through various initiatives and programs.

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People (14)

Jobs (0)

Other teams

Urban Planning Division

Performance and Strategy

Information Technology

Procurement and Contracts

Community Development

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People (14)

Jobs (0)

Other teams

Urban Planning Division

Performance and Strategy

Information Technology

Procurement and Contracts

Community Development

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