Shafira Maharani is a seasoned marketing professional with extensive experience in branding, copywriting, and business development. Currently serving as the Junior Marketing & Partnership Manager at Arysun Energy Group since January 2026, Shafira also works as a Freelance Copywriter for Lingkar Karia Studio. Previously, Shafira held the position of Senior Brand Marketing Specialist at Bukalapak and contributed as a Sales and Marketing Associate at Tokopedia. Early career experiences include roles at Universitas Prasetiya Mulya as a Research Assistant, Shopee as a Business Development Intern, and various positions with GoTo Group, where significant accomplishments were achieved in campaign management and project execution. Shafira earned a Bachelor's degree in Branding from Universitas Prasetiya Mulya and has a strong foundation in social studies and the arts from Al-Izhar Pondok Labu.
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